Qoncept is a research and development company specializing in computer vision. We turn research in visual tracking, 3D position and pose estimation, Visual SLAM, and augmented reality into practical technologies for sports and other fields.
Japanese Patent No. 7909786 covers a camera layout that mirrors camera positions, helping officials select video intuitively and review decisions quickly.
The partnership will expand REFLEX video review at domestic tournaments and support joint development of officiating technology using computer vision.
Capture pitching and batting data from two camera recordings, even at fields without Hawk-Eye or radar guns. Turbo mode analyzes recorded video at 8× speed.
Measure soccer shot speed, trajectory, and spin, then enjoy a personal play video with automatically added visual effects.
Automatic stone-position analysis supports officials and supplies real-time data for Sportsnavi’s shot-by-shot coverage.
His experience in professional soccer will help expand Shoosoku and other training content by combining insights from sport with AI and video analysis.
CG overlays visualize each boat’s path and speed. The system was used at the 2025 Grand Prix, 2026 BOAT RACE Classic, and BOAT RACE All-Star.
Golfboy Swing continues to expand into indoor golf ranges and golf schools across Japan.
More golfers are subscribing to shot measurement, putting analysis, and automatic swing recording using only an iPhone.
The intuitive iPad Pro-based challenge system was officially used at events including the All Japan General Badminton Championships.
GEW introduced Qoncept’s commercial Golfboy service as a new option for indoor golf facilities.
The automatic on-screen text translation system developed for the Paris Olympics and Paralympics was also used at the 2026 Winter Olympics.
The event version measures soccer shot speed and automatically records players’ shooting form.
Qoncept’s broadcast system analyzes English captions in the international feed in real time and replaces them with Japanese names.
Golfboy’s broadcast and analysis technologies support golf coverage and player analysis.
Golfboy SlabIn brings ball trajectories to life in Japanese golf broadcasts.
Our compact, cost-effective tracking technology supports professional and amateur sports, including golf broadcasts, baseball analysis, curling championships, badminton video review, and training facilities.
Golfboy downloads
Monthly active users
Golfboy subscriptions
Golfboy B2B practice bays
We provide products for both pro and amateur players, used for team analysis, broadcasting, arena facilities, etc. including the following sports:
Golf / Baseball / Soccer / Badminton / Curling / Figure Skating / Volleyball / Tennis / Table Tennis
REFLEX is a sports video review system designed for fast challenge operations with a simple iPad Pro-centered setup. Officials can review multiple camera angles with a touch interface, create the review clip, and send it directly to venue screens or broadcast output.
REFLEX was officially used for shuttle IN/OUT challenge review at the 79th All Japan General Badminton Championships and the Badminton S/J League 2025 TOP4 Tournament. Its touch interface, court-map camera selector, instant clip output, and simple PoE/NDI camera setup help officials review decisions quickly.
In October 2026, Qoncept received Japanese Patent No. 7909786 for REFLEX’s court-map view and signed a Judge System Partner agreement with the Japan Badminton Association to expand domestic adoption and jointly develop officiating support technology.
QuDo Rec analyzes recorded baseball footage to obtain pitching and batting data using two consumer cameras, even at fields without Hawk-Eye or radar guns. The cameras do not need precise synchronization, and analysis runs on an Apple Silicon MacBook Air or Pro.
Turbo mode processes recordings at 8× speed, taking approximately one eighth of the recording time; processing time depends on the computer and video conditions. Results include pitch speed, movement, plate location, release location, and batted-ball speed, angle, direction, and estimated distance.
Data can be exported as Hawk-Eye-compatible CSV files for team analysis, scouting, player development, and ongoing data collection. Spin data is planned for a future update.
Shoosoku measures soccer shot speed and automatically records the player’s shooting form. Customized versions have been used at J.League match events, local tournaments, and the Captain Tsubasa Cup Katsushika 2025.
On July 10, 2026, Shoosoku X opened its first permanent installation at Joypolis Sports X in Odaiba, Tokyo. It measures shot speed, ball trajectory, and spin in real time, automatically adds visual effects to play videos, and lets players join rankings and save or share their videos via QR code.
Qoncept’s latest curling video analysis system was adopted at the Japan Curling Championships Yokohama 2026. It automatically identifies the color and position of stones after each shot, supporting officials and supplying real-time data for Sportsnavi’s shot-by-shot coverage. The system builds on the version first introduced at the 2025 championships.
XR Replay tracks boats around the first turn in BOAT RACE and overlays their trajectories and speeds on replay footage. It was used at the 2025 Grand Prix, 2026 BOAT RACE Classic, and BOAT RACE All-Star.
"Golfboy" is a golf practice app for amateur golfers, developed to make golf practice easy and fun for everyone by utilizing computer vision technology and smartphone cameras.
Golfboy has reached 200,000 downloads, 25,000 monthly active users, and more than 10,000 subscriptions. Its practice tools include:
Golfboy Swing brings Qoncept’s golf analysis technology to golf schools and indoor ranges. The B2B service is installed in 200 practice bays across Japan and is also used by professional golfers on tour.
Golfboy LIVE is a ball tracking system for golf broadcasts. The system automatically detects the ball on the green in live footage and overlays its trajectory as CG.
Its features help broadcasters create effective coverage with minimal operating costs. Golfboy LIVE is used in JLPGA and JGTO tour coverage by TV Asahi, Fuji TV, Mainichi Broadcasting System, Shizuoka Asahi Television, Kyushu Asahi Broadcasting, and Golf Network.
Baseboy is a computer vision-based real-time pitching and batting tracking technology. Each of the 2 fixed cameras placed in the stadium detects the ball coordinate inside the camera image, and the system then restores this into a 3 dimensional trajectory. Compared to conventional speed guns or expensive radar systems, Baseboy can provide accurate data at a low cost. Baseboy is now used in live broadcasting, analysis inside pro and amateur baseball teams, and also an alternative to conventional speed guns.
In order to realize 3 dimensional tracking, the shutter timing must be synchronized among the 2 cameras. A key advantage of Baseboy is that it does not require shutter synchronization; the two cameras can even have different frame rates. Baseboy's pitching and batting tracking system is realized by such patented technologies (Patent No.6697150, 6579727, 6412998).
Baseboy received an Excellence Award in the software category of the 32nd SME Excellent New Technologies and Products Awards.
Official Games in Japan Professional Baseball, Japan Series, Climax Series, Mynavi All-Star Game, Premier12, WBC, WBSC
ice:stats is an image processing technology developed to measure the performance for figure skate broadcasting. Stats such as "height", "distance", and "landing speed" is measured in semi-real-time for jump elements using the 4K camera placed in the arena. The measured data is shown in the arena vision and also on air during the Kiss and Cry after the performance. Spectators and viewers were only able to imagine each skaters' jump features, but with ice:stats, it is now possible to understand the condition of their jumps in a more objective way.
ice:stats also provides a feature to track the skater's performance and render its trajectory as a replay. This enables to visualize how much the skater has covered the entire rink during the performance.
ISU Grand Prix Final / Four Continents Figure Skating Championships / World Figure Skating Championships / All Japan Figure Skating Championships
By placing multiple fixed cameras inside the arena, this tracking system can be used to collect various data during training and competitions. The system collects not only ball and player positions, but it can also detect play events such as serves, spikes, along with its velocity and height. The data is automatically tagged so that team analysts and coaches can give quick feedbacks to the players. The camera image is recorded along with the tag information, so it is easy to jump to the desired play in the video.
Hardwares used: Mac mini, Mac Studio
National Training Center (Japan) / ENTRIO (Toyoda-gosei arena)
Specialist computer vision technology, developed for practical use.
Qoncept 4D Tracker measures ball and player positions in real time and reconstructs 3D trajectories. Markerless tracking uses standard cameras and a laptop without modifying players or equipment.
Estimate human body keypoints from camera images for motion measurement and analysis. Qoncept supports real-time 2D and 3D pose estimation, multiple people, and customized keypoints.
Estimate camera position and orientation while reconstructing the environment in 3D. Applications include virtual production, camera pan/tilt/zoom estimation, and industrial drone inspection.
Qoncept AR Engine provides lightweight augmented reality technology with customizable recognition algorithms and a platform-neutral SDK, supporting markerless, marker-based, and sensor-based approaches.
Our self developed tracking system is realized with unique and original high level technology and design concept.
Various original technologies dedicated to sport usage with high accuracy and less restriction: algorithm to measure 3 dimensional ball trajectory with single camera (Patent Number: 7165375), 3D reconstruction algorithm with multiple cameras without shutter synchronization (Patent Number: 6697150), etc.
Excels at developing solutions with extremely simple hardware compositions such as consumer camera + Macbook, single iPhone, etc. Provides high level tracking features with limited costs and hardware which enables vast users including amateur teams and players to introduce the system.
All tracking software features are carefully selected with minimum handling which enables single handed operation or even non-operation.
Every software is developed by engineers that have high expertise in macOS/iOS. Image capturing, tracking, CG rendering all processed in one laptop PC with 60fps. The system is especially optimized for development using Apple Silicon.
Qoncept is a research and development company specializing in computer vision. We turn research in visual tracking, 3D position and pose estimation, Visual SLAM, and augmented reality into practical technologies for sports and other fields.
| Company | Qoncept, Inc. |
|---|---|
| Address | Miyamasuzaka Building 301, 2-19-15 Shibuya, Shibuya-ku, Tokyo 150-0002, Japan |
| Established | April 2019 |
| Capital | JPY 1,185,000 |
| Board | Kenichi Hayashi — President, CEO & CTO, Ph.D. in Engineering Shigeo Hattori — Director & COO, Juris Doctor Goshiro Yamamoto — Director, Program-Specific Professor at a university hospital Naoya Kondo — Director, former Japan national soccer team player |
| Principal shareholders | Officers, employees, and founding members |
Qoncept received the 2025 Technology Promotion Award from the Institute of Image Information and Television Engineers. Baseboy also received an Excellence Award in the software category of the 32nd SME Excellent New Technologies and Products Awards.
Born in 1981 in Tsukuba, Ibaraki. He completed his doctorate at Osaka University’s Graduate School of Engineering Science in 2009. During graduate school, he researched augmented reality under Professor Hirokazu Kato at the Nara Institute of Science and Technology and founded Qoncept while pursuing his doctorate.
A founding member of Qoncept and a graduate of Waseda University’s Faculty of Law. He oversees legal affairs and supports the company’s growth through contracts, intellectual property, and business operations.
His work spans research, clinical practice, and practical applications in medicine and healthcare. At Qoncept, he advises on research and development and the application of sports measurement and image analysis technologies to medicine and healthcare.
A former member of Japan’s national soccer team with experience at the highest level of domestic professional soccer. He advises Qoncept on planning and practical applications of measurement technology and training products, drawing on the needs of players and coaches.
